CHIC^TM LIQUID VINYL first came to the attention of Stan Bender in 1983. A leader in marketing solid vinyl siding for the Vancouver area and region, Mr. Bender had been looking for a product that would offer the homeowner the benefits of Solid Vinyl Siding without the excessive cost and artificial appearance. LIQUID VINYL was originally developed in the United Kingdom during the mid 1960's for both the commercial and residential markets as an extremely thick liquid applied coating system designed to provide long-term protection for all types of stucco, masonry, and wood surfaces.

In the summer of 1983, Mr. Bender conducted market trials and test projects in the Vancouver area on the Liquid Vinyl. Based on their subsequent success, Mr. Bender obtained the exclusive rights to this extraordinary product and in 1984 started CANADIAN HOME IMPROVEMENT CENTER as the single source to supply and install the CHICTM Liquid Vinyl System. Over the next year, Mr. Bender applied his knowledge of the Home Improvement business, and developed a completely unique Supply/Install model for Marketing and distributing the CHIC Liquid Vinyl.

Following the principle that good isn’t good enough, Stan Bender with his sons Richard and David worked hard over the following two decades to improve and perfect every aspect of the CHIC Liquid Vinyl System. With a proven and perfected system, and a wealth of practical on-the-job experience, in February 2002, CHIC embarked on a plan to expand its market across the United States through a network of Authorized CHIC Dealers.

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